Loading... Please wait...

Press - press release

Mystic Valley Traders Welcomes Strategic Partner




Entrepreneurs embrace Mystic heritage, shepherd into global digital future

JANUARY 2, 2014 (Princeton, NJ) — Designer & maker of luxury above-the-bed products, Mystic Valley Traders has today introduced its strategic business partnership with Aquetong Mills of Greater Princeton.

Founded in 1984, the award winning designer and maker of fine bedding products is synonymous with beautifully designed bedding collections, uncompromising quality, and dedicated customer service. The strategic partnership continues this heritage, introducing new, trend-setting designs, and reinforcing Mystic’s digital and social media platforms. The newly strengthened team adds creative vision, investment, and management scale to re-establish Mystic’s fashionable, high-end global brand.

"We are honored to burnish the Mystic Valley Traders brand, bringing no-compromise passion to new product design and marketing," commented Su Chien-li, managing partner at Aquetong. "Compelling social media outreach and digital customer touchpoints for wholesale and retail partners are essential to support Mystic’s unique designs and demanding clientele. We look forward to introducing ever more exciting designs in collaboration with the extended creative community – Mystic customers."

By customer request, Mystic recently launched a new MysticValleyTraders.com Web site and its first eCatalog to great reception. Over the next several weeks Mystic will continue to reintroduce itself and its new collections, update its eCatalog, and further engage the Mystic community.

About Mystic Valley Traders

Mystic Valley Traders is the definitive resource for top-of-bed finery. Since opening in 1984, Mystic has emerged as a top source for globally-inspired bedding designs, expertly crafted in New England workrooms by artisans steadfast to their craftsmanship.

Like every Mystic product throughout its history, all new collections are Made in America to the finest American standards. Mystic is headquartered in the Greater Princeton Area and will attend industry gatherings in Atlanta, High Point, Las Vegas, Dallas, and New York in 2014. Be sure to follow us on Houzz, Facebook, Twitter, and Pinterest, and for more information, or to shop any time, visit us at www.mysticvalleytraders.com.